We recently wrapped up a truly intense shoot. Together with DoP Filip Hájek we managed to film 8 commercials for Vitana in just two days. The biggest challenge? Everything took place in a single kitchen which we had to transform visually over and over again to make it look completely different each time.
My goal throughout the project was to give the Vitana spots a fresh modern look within the budget we got for it.
Production was handled by Punk Film led by producer Jirka Beránek who managed to fulfill even our most hidden wishes to make sure everything looked just right. The concept came from the agency HullaBalloo with art direction by Vítek Štrobl. Sound was crafted by Petr Šoupa. My role covered concept development editing and color grading while Imagine Studios’ Tomáš Markl took care of the online post production.
For now we can share the first 4 spots with the remaining 4 set to be released later this year. We hope you will enjoy the result. Stay tuned!
